Welp, that’s a wrap on Q1. Hard to believe we’re at the end of March already, but this Chicagoan is ready for better days ahead. Let me ask you, what are your thoughts as you look over your past quarter? Are you proud and trying to figure out how to keep up the momentum? Or disappointed and trying to figure out how to pivot? 5 ways to make Q2 even better Do more of what’s working. There are plenty of so-called experts with loads of ideas of the ONE THING to grow your practice
When’s the last time you needed a new plumber, doctor or restaurant and didn’t check a review site first? Um…never. And as a business owner, when’s the last time you let your clients leave and didn’t ask them for a review? Yesterday, perhaps? In nearly every industry today, reviews on Google, Yelp and social media are crucial to the survival of your business. How much more true is this today during COVID-19 when we are all stuck in our own homes, with a lot less day-to-day sm
Think of the last time you looked up a new business or service and decided you would use their service or product. Whether it was a pizza place, plumber or podiatrist, most likely you spent all of 10 seconds absorbing information on a site like Google, Yelp or Facebook and then knew which one you liked. As businesses, this means we are left to perfect that 10 second moment or we’ve already lost so many opportunities. While word of mouth still remains the most dependable sourc
Everyone is talking about being mindful and intentional lately. In new release books, on NPR and in every other podcast, staying mindful is on everyone’s mind in our distracting digital age. Now, there are those who naturally find quiet by being alone, who enjoy time and space to think and find their zen in yoga. And then there are those who get high on being busy, who can’t sit still for a formal dinner and are more likely to find their rhythm on a run than in downward dog.
How many times have you created a GREAT post in LinkedIn only to see it go…exactly nowhere? I’m betting that pretty much everyone has this experience on LinkedIn pretty frequently, and it’s bound to happen even more as LinkedIn continues to gain popularity. LinkedIn has over 575+ million users, with more than 260 million monthly active users. It’s also the social channel that’s enjoyed the most longevity. But, back to you. Let’s assume you’ve created an original post or artic
Like every graduation season, we’re preparing to send off the senior class of Ida Crown Jewish Academy. As communications director there, it’s my job to salute the seniors and their accomplishments across all our digital and print media. Except this year, I’m graduating too. After 12 years working part time in the private high school, this year will be my last. I’ve pursued my marketing business over the past eight years, joining many workers today in the “gig economy.” The b