Latest survey results reveal what health systems need to know now. When ChatGPT was released to the public on a massive scale a mere three years ago, eager early adopters headed to an AI URL of their choice to test-drive a new tool while others steered clear. These days, anyone using Google search is running headlong into AI, with all its capabilities and flaws. This new search reality has massive consequences for everyone with a website, but for healthcare, where the stakes are always higher...

Notching some early wins builds relationships and trust. With all the ways marketing and health care have changed in recent years, the...

Phoenix, Arizona-based Banner Health’s digital team adopted an e-commerce mindset to modernize the health system’s location pages, making...