How brand journalism can take your healthcare marketing to a new level
If your healthcare marketing strategy doesn’t include brand journalism, you may be missing out on powerful ways to connect with your...
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Wendy Margolin
- Jan 26
- 4 min
This doctor built the practice of her dreams with one key strategy
Twenty years ago I followed my friends to the same pediatrician they used. It took only a few visits with my newborn to realize I had the...
13 views0 comments
Wendy Margolin
- Jan 3
- 1 min
How Empathy Can Help Healthcare Organizations Build Trust
In a climate of diminishing trust in institutions, healthcare organizations can use empathy in storytelling to attract patients. Of all...
9 views0 comments
Wendy Margolin
- Dec 15, 2022
- 5 min
Where to start marketing your new practice
When you first open your healthcare business or practice, marketing is overwhelming. And when you consider all the other startup tasks...
4 views0 comments
Wendy Margolin
- Dec 7, 2022
- 4 min
4 powerful ways to recycle your healthcare content and amplify your message in 2023
Repurposing your healthcare content in new ways saves your team time and reinforces your message for your audience. A lot of marketing...
13 views0 comments
Wendy Margolin
- Nov 10, 2022
- 2 min
Consistency in marketing is simply intention, practice and habit
When's the last time you learned something new? As kids, learning is an expectation. As adults, we often assume we're like the proverbial...
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Wendy Margolin
- Oct 27, 2022
- 6 min
Ultimate guide to healthcare content in 2023
There’s a first question I ask every prospective client on an inquiry call. What would your ideal marketing output be if you had an...
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Wendy Margolin
- Oct 20, 2022
- 4 min
7 tips for better writing for healthcare leaders
Do you remember when you first learned to write? You may have honed your skills or forgotten since then, but at some point a teacher...
41 views0 comments
Wendy Margolin
- Sep 22, 2022
- 3 min
Successful marketing in Q4 for your healthcare organization
At any long race, most experienced runners will tell you that the last quarter is where you really step into your power. Plan right, and...
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Wendy Margolin
- Sep 15, 2022
- 6 min
How to tell your stories in your healthcare marketing content
Telling stories in your healthcare marketing content is advice that’s so common, it’s practically cliche. Yet many healthcare...
20 views0 comments
Wendy Margolin
- Aug 25, 2022
- 4 min
Good writing wins every time in healthcare content
Google's "helpful content" announcement shows that good writing is what matters. Read what this means for healthcare marketing
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Wendy Margolin
- Aug 4, 2022
- 5 min
Marketing can help improve women’s healthcare equity
Some of the best healthcare marketing is happening in femtech. You’ve heard of femtech, even if you don’t know it. The online companies...
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Wendy Margolin
- Jul 31, 2022
- 4 min
1 simple statement your business must have for content marketing
At the heart of all your marketing content is a business one-liner that explains simply how you help your target clients. This seems...
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Wendy Margolin
- Jul 14, 2022
- 4 min
What does good leadership look like?
What are you like when you are called into a role of leadership? And what does it feel like to work or live with a bad leader? I’ve been...
32 views0 comments
Wendy Margolin
- Jul 7, 2022
- 4 min
This is not an America any of us want to live in
Two weeks ago on here I wrote about how It's everyone's job to reduce gun violence. Last week I was too disheartened about the 24 hours...
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Wendy Margolin
- Jun 23, 2022
- 9 min
It's everyone's job to reduce gun violence
How individuals, community leaders and even physicians can partner for more gun safety in our communities. In 1999 I was a college...
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Wendy Margolin
- Jun 16, 2022
- 8 min
8 marketing lessons from folk music
After over two years of canceled tours and Zoom concerts, artists of every genre are back on tour. If all goes well, 2022 will be the...
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Wendy Margolin
- Jun 9, 2022
- 5 min
Marketing can help decrease parents' vaccine hesitancy
COVID misinformation is leading to vaccine hesitancy for other childhood diseases. In the NYT mag article, The Anti-Vaccine Movement's...
3 views0 comments
Wendy Margolin
- Jun 2, 2022
- 6 min
Marketing can contribute to addressing the healthcare burnout crisis
Last week the Surgeon General Vivek Murthy sounded the alarm on healthcare worker burnout and resignation with a 76-page official...
8 views0 comments
Wendy Margolin
- May 19, 2022
- 3 min
Unlock authenticity in your healthcare marketing
If content is king, then authenticity reigns queen these days. That’s because you can’t read too far into any advice about marketing in...
4 views0 comments
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