Latest survey results reveal what health systems need to know now. When ChatGPT was released to the public on a massive scale a mere three years ago, eager early adopters headed to an AI URL of their choice to test-drive a new tool while others steered clear. These days, anyone using Google search is running headlong into AI, with all its capabilities and flaws. This new search reality has massive consequences for everyone with a website, but for healthcare, where the stakes

Notching some early wins builds relationships and trust. With all the ways marketing and health care have changed in recent years, the...

Phoenix, Arizona-based Banner Health’s digital team adopted an e-commerce mindset to modernize the health system’s location pages, making...

Short-form video content shared by influencers on TikTok, Instagram Reels, and YouTube Shorts reshapes how people consume health and...

A major overhaul of a website can have side benefits, giving marketing teams the opportunity to rejigger the way content is presented and...

How a small budget made a big impact with UChicago Medicine’s programmatic digital out-of-home campaign. In the fall of 2023, when HIPAA...

Latest research reveals a gap between the experiences health care organizations provide and what consumers expect. In an age where ...

Partnering, piloting, and proceeding with cautious optimism are hallmarks of Cleveland Clinic’s methodology for incorporating AI into the...

One smaller academic hospital shares how it delivers content its target demographic craves. What if you had to reach only one audience...

Nationwide Children’s proves TikTok can be an ideal channel for hospital marketing I n December 2021, Callista Dammann and Jody...

How Virtua Health tracked marketing efforts to revenue dollars and patient outcomes Imagine tracking the direct patient journey from...

How UNC Health’s communications team prepares hospital executives for thought leadership Among the most important currencies in health...

It takes a village to raise a child, and it takes a village to save their mothers’ lives The U.S. is the only high-resource country in...

Women’s health is less discussed, undertreated and underfunded When it comes to women’s health, there’s a lack of attention, funding,...

Althea Fung learned an important lesson about her healthcare needs during a dermatologist visit as a young adult. During a discussion...

Four healthcare leaders discuss opportunities, risks and possible pitfalls. Boston Children’s recently posted a job description for an AI...

In these early days of AI use, it can feel like magic. Naysayers will argue that AI delivers cookie-cutter responses and doesn’t create...

In the brave new world of ChatGPT, most healthcare communicators and medical writers waver between somewhat nervous and cautiously...

If your healthcare marketing strategy doesn’t include brand journalism, you may be missing out on powerful ways to connect with your...

Twenty years ago I followed my friends to the same pediatrician they used. It took only a few visits with my newborn to realize I had the...