Wendy MargolinJun 239 minIt's everyone's job to reduce gun violenceHow individuals, community leaders and even physicians can partner for more gun safety in our communities. In 1999 I was a college...
Wendy MargolinJun 168 min8 marketing lessons from folk musicAfter over two years of canceled tours and Zoom concerts, artists of every genre are back on tour. If all goes well, 2022 will be the...
Wendy MargolinJun 105 minMarketing can help decrease parents' vaccine hesitancyCOVID misinformation is leading to vaccine hesitancy for other childhood diseases. In the NYT mag article, The Anti-Vaccine Movement's...
Wendy MargolinJun 26 minMarketing can contribute to addressing the healthcare burnout crisisLast week the Surgeon General Vivek Murthy sounded the alarm on healthcare worker burnout and resignation with a 76-page official...
Wendy MargolinMay 195 minUnlock authenticity in your healthcare marketingIf content is king, then authenticity reigns queen these days. That’s because you can’t read too far into any advice about marketing in...
Wendy MargolinMay 125 minWrite your healthcare website rightWhen someone says there’s one simple thing that will make your marketing so much better, I tend not to believe them. But, when it comes...
Wendy MargolinApr 73 minMarketing your company culture to attract talentDoes your marketing showcase your company culture? With the great resignation disproportionately affecting the healthcare sector,...
Wendy MargolinMar 314 min5 ways to have an even better Q2Welp, that’s a wrap on Q1. Hard to believe we’re at the end of March already, but this Chicagoan is ready for better days ahead. Let me...
Wendy MargolinMar 213 minHow silence taught me to be a little more considerateI’m working from a quiet home for the first time in two years. My husband started working in the office again a few days a week. I nearly...
Wendy MargolinFeb 243 minContent creation is never linearI’m feeling a little lost this week. Partly because I’m working through a hazy jet lag after spending a week in Israel with my oldest...
Wendy MargolinFeb 32 minSlow and steady growth for clinician content marketingBear with me here even if your idea of running is only for free Starbucks ☕️ This week I talked to pediatrician and running coach...
Wendy MargolinDec 30, 20214 minWhat’s working for clinician marketing in 2022Keeping up with what’s working in clinician marketing in 2022 takes time healthcare providers and business owners don’t have. With little...
Wendy MargolinDec 2, 20217 minHow to get more healthcare reviews in 2022When you need more reviews for your private practice or healthcare business, consider your own behavior. Your typical appointment with a...
Wendy MargolinOct 19, 20217 minExperienced clinicians weigh in on how to use marketing get more clinician referralsWhen it comes to marketing and getting more clinician referrals, it’s a lot like the proverbial chicken and the egg. Which comes first?...
Wendy MargolinOct 7, 20213 minThe pep talk for when your practice isn’t fullRunning a business or practice brings out all the insecurities we didn’t even know we still had. Ammiright?! That’s because putting...
Wendy MargolinSep 9, 20217 minHow to create your first practice websiteOne of the first and most overwhelming marketing tasks for a new healthcare practice owner is creating a website. Options range from the...
Wendy MargolinAug 3, 20215 minHow clinicians can use Instagram ReelsDo Instagram Reels for clinicians really work? If you’re using Instagram to grow your healthcare practice, by now you’ve likely heard...
Wendy MargolinJul 15, 20215 minHow to increase engagement on social media and conversions…even in the summerHave you noticed your social media engagement tank lately? We’re smack in the dog days of summer (cue the tunes, Florence), and this...
Wendy MargolinJul 7, 20215 minHow to get more followers for your private practiceAnd do you even need them? Here’s your mantra every time you go on social media for your private healthcare practice: I don’t need a lot...
Wendy MargolinJun 9, 20215 minSelling your services without feeling sleazyI just completed a big season of selling my digital course for healthcare practices and businesses to plan and schedule a year’s worth of...