Phoenix, Arizona-based Banner Health’s digital team adopted an e-commerce mindset to modernize the health system’s location pages, making it easier for patients to access the services and care settings of their choice. Sometimes, creating the simplest online patient experiences requires the greatest effort. That was the story behind Banner Health’s location pages, which received a facelift this year. Updating the health system’s 575 location pages was the last big hurdle the

As pressure to personalize the patient journey grows, healthcare organizations that embrace AI are finding ways to move faster and smarter. Here’s how three leaders use AI to turn data into actual improvements. In a field that’s constantly changing, one truth in healthcare marketing that’s here to stay is data-driven decision-making. An increasing number of consumers expect a personalized healthcare journey. Meanwhile, marketing departments are tasked with driving service-lin

If ordering a Burger King Whopper is easy and customizable, shouldn’t basic healthcare tasks be simple, too? AI agents just might be able to get us there. In 2026, when consumers can get deliveries on demand and plan custom vacations with AI, a personalized patient healthcare journey seems like a baseline expectation — not a future aspiration. Agentic AI has the potential to help health systems deliver personalized patient experiences that are commonplace in industries like

The search landscape has changed dramatically now that AI-generated answers are featured at the top of search engine results pages. Do consumers trust what they find? How should health care organizations change their approach to content development? New research sheds light on some of the new dynamics. Robbie Schneider, enterprise social media manager and content marketing leader at Franciscan Health, leads a small but mighty hospital team of three, managing social media, vid