AI Overviews Rewrite the Patient Journey

Latest survey results reveal what health systems need to know now.

When ChatGPT was released to the public on a massive scale a mere three years ago, eager early adopters headed to an AI URL of their choice to test-drive a new tool while others steered clear.

These days, anyone using Google search is running headlong into AI, with all its capabilities and flaws. This new search reality has massive consequences for everyone with a website, but for healthcare, where the stakes are always higher and the regulations tighter, AI’s role in search changes the game. Search traffic may begin and end on Google, and everyone from local providers to large health systems faces a significant speed bump.

A new survey of 1,000 healthcare consumers sponsored by Aha Media Group and conducted by Klein & Partners illustrates just how much harder it is becoming to compete for online attention and ensure consumers find medically accurate information online. Lacey Reichwald, director of marketing at Aha Media Group, and Rob Klein, founder and CEO of Klein & Partners, shared results from the survey in a webinar in November.

Read the full article to learn how AI is changing healthcare search and how healthcare organizations should respond.

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