AI + Human Content Systems for Lean Teams

AI, strategy and human expertise

AI-enabled content operations for lean medical writing teams

Today, you need to produce more content with fewer people — while still sounding like your brand, reflecting your subject matter experts and meeting compliance standards.

We're here to help you build a scalable content operation with AI, strategy and human expertise. We build upon 20 years of healthcare marketing experience to do the following:

Audit your workflow and existing content.
Create a custom GPT based on your brand voice and style guide.
Build a quarterly editorial calendar based on your needs and capacity.
Train your lean team to produce expert content at scale, or we do it for you.

Who we help

Hospital marcom teams
Physicians groups
Therapy companies
Medtech companies
Digital health companies
SNFs and businesses that serve them

How we help

Content audit
Marketing mission statement
Target consumer persona
Custom GPT fractional CMO
Editorial calendar
Custom Canva templates
Human + AI content at scale

Let’s Build Your Human + AI-Enabled Content System

Your content engine doesn’t have to slow down just because your team did.
Schedule a short call to see how AI and process design can keep your marketing running — lean, consistent, and on brand.

LET'S TALK

Keep up with your content even with a lean team

Comprehensive content audit — We review your existing content, workflows and goals to identify where you're at and where you need to go.
Custom Brand GPT — We develop your own AI writing assistant trained on your brand’s tone, clinical content and style guide.
Editorial calendar — Get a clear 3-month roadmap aligned with your campaigns, service lines and awareness months.
Canva templates — Get editable on-brand design assets for social posts, infographics and thought-leadership visuals.
Optional: Human + AI hybrid content creation — We conduct SME interviews, shape the story and combine AI-generated efficiency with our decades of healthcare writing experience.

Clients we've supported

Caitlin Feld,

Kids First Pediatric Partners

Wendy has been a true asset to our business. She keeps a finger on the pulse of our industry and tailors her creativity to best suit our business. On top of it all, she is so responsive to our needs, and a kind, delightful individual to work with.

Roma Chopra,

Hootsuite

Wendy is truly a seasoned social media expert! She understands how to create compelling content that resonates with a community. I’ve never seen such wild organic reach and engagement numbers for company.

Holly Roby,

Ohio State Wexner Medical Center

Wendy is always positive, fast, flexible and detailed. I’m grateful that we found her and get to benefit from her exceptional talents!