Updated: Sep 21, 2022
Welp, that’s a wrap on Q1. Hard to believe we’re at the end of March already, but this Chicagoan is ready for better days ahead.
Let me ask you, what are your thoughts as you look over your past quarter?
Are you proud and trying to figure out how to keep up the momentum?
Or disappointed and trying to figure out how to pivot?
5 ways to make Q2 even better
Do more of what’s working.
There are plenty of so-called experts with loads of ideas of the ONE THING to grow your practice or healthcare business (beware of anyone claiming they know the one “secret” or “trick”) 🚨
What’s more accurate is that there’s likely a short list of things that are working well for growing YOUR practice or business.
Take a look at all your referrals. Are there one or two sources for more of them? What can you do to increase that?
Is one social media channel more effective than another? Just focus on that one.
Are there parts of your practice that you do best, while others suck you dry? Consider outsourcing some parts so that you can put more of your time into the areas of your practice or business where you shine.
Create less content.
This one likely is surprising if you’re new to my world, but I’ll keep saying this until I’m blue in the face. There’s too much content on social media because we’re all making too much. And it’s making most of us miserable.
None of us work for Instagram. Unless you’re want to be a clinician influencer, cool it with all the content. Go for consistency and quality over volume.
For me this means putting more energy into collaborating than creating. One podcast spot or summit brings me loads more people than the very best ever posts I can create.
For your easy route to consistency and quality, consider joining The Clinicians Social Media Club for April.
Speaking of social media, I’ve been doing a lot of LinkedIn coaching lately, for good reason. It’s where people do business.
LinkedIn is like Facebook was a decade ago. As in…you post something and people see it, like it and comment. Remember that?!
Also, you’re not competing with influencers and vacation Reels on LinkedIn. In fact, you’re not competing with nearly as many people at all. While the platform has 810 million members, but only about 3 million share content. That means there’s plenty of room for yours.
Here’s a free workshop of mine if you want to dust off your LinkedIn.
Develop a direct messaging strategy.
While you’re at it, I’ve also been writing loads of LinkedIn messages for healthcare clients. Come up with a series of friendly, short messages that ask questions to your connections and show how you help. The goal is to get the right people to schedule a quick discovery call with you.
This will work on Instagram too.
Dust off your email list.
We spend so much time looking for new prospects, that we sometimes forget to nurture our current audience. People who worked with you in the past or trusted you enough to hand over their email are more likely to work with you again.
Email works (why else would I be writing this?!). For every $1 you spend on email marketing, you can expect an average return of $36. That’s a higher return than you can expect from any other form of marketing — digital or otherwise.
If weekly emails are too much for you, consider monthly. And if you need help, I’ve been doing email marketing since 2005. I’d venture to guess I’m past the 10,000 hour point.
There you have it. Here’s to Q2. Bring it!
Sparking your interest
💥 Have you joined the Private Practice Summit this week? 40 experts are presenting strategies every day to build and grow your practice. It’s free, and it’s not too late to join. You can even get access to the days you missed. I’m presenting today at 2PM CT and would love to see you.
💥 Yesterday on LinkedIn I shared 9 writing tips that people found pretty useful.
💥 My favorite meaningful account to follow in the ‘Gram these days is Totally Taryn. Her agency helps businesses get (and stay) aligned with their values. This post about how consumers trust brands over government and news shows you why this should matter to you. She pulls her stats from the Edelman Trust Barometer, which is worth a read.
Speaking of values, none of us have forgotten about the war in its 6th week now in Ukraine. Our family keeps helplessly sending money to organizations providing emergency food and aid on the ground. The latest was to a group of synagogues sending Passover food to refugees.
April templates are ready
Today’s the last day to grab The Clinician’s Social Media Club for April. You’ll save loads of time on your social media, while showing up consistently and with style.
💥 Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!). 💥 Customizable Canva templates designed to grab your audience’s attention to match the captions. 💥 Ways to use healthcare hashtag holidays to educate and inspire your audience. 💥 Explainer video lessons about how to use the new templates. 💥 Zoom 1:1 coaching call.
Sparks of Marketing podcast
This week’s episode features BriAnne Bell from the Passive Income Nurse podcast. She shares her journey into building an online business and how she helps others. Listen here.