If content is king, then authenticity reigns queen these days. That’s because you can’t read too far into any advice about marketing in...

When someone says there’s one simple thing that will make your marketing so much better, I tend not to believe them. But, when it comes...

Does your marketing showcase your company culture? With the great resignation disproportionately affecting the healthcare sector,...

Welp, that’s a wrap on Q1. Hard to believe we’re at the end of March already, but this Chicagoan is ready for better days ahead. Let me...

I’m working from a quiet home for the first time in two years. My husband started working in the office again a few days a week. I nearly...

I’m feeling a little lost this week. Partly because I’m working through a hazy jet lag after spending a week in Israel with my oldest...

Bear with me here even if your idea of running is only for free Starbucks ☕️ This week I talked to pediatrician and running coach...

Keeping up with what’s working in clinician marketing in 2023 takes time healthcare providers and business owners don’t have. With little...

When it comes to marketing and getting more clinician referrals, it’s a lot like the proverbial chicken and the egg. Which comes first?...

Running a business or practice brings out all the insecurities we didn’t even know we still had. Ammiright?! That’s because putting...

One of the first and most overwhelming marketing tasks for a new healthcare practice owner is creating a website. Options range from the...

Do Instagram Reels for clinicians really work? If you’re using Instagram to grow your healthcare practice, by now you’ve likely heard...

Have you noticed your social media engagement tank lately? We’re smack in the dog days of summer (cue the tunes, Florence), and this...

And do you even need them? Here’s your mantra every time you go on social media for your private healthcare practice: I don’t need a lot...

I just completed a big season of selling my digital course for healthcare practices and businesses to plan and schedule a year’s worth of...

When it comes to healthcare stories in your marketing, the best ones win the hearts and minds of your audience. And in 2021, authentic...

When authenticity is the social media buzz word, where does that leave healthcare providers whose profession is built upon boundaries and...

Social media can be a total time suck or an absolute goldmine for your healthcare practice or wellness business. And on any given day,...

As the busy healthcare practice or business owner, content batching is key to saving you time while promoting your business on social...

Now’s the season when marketers shout from rooftops about what you need for your marketing strategy in 2021. With the end of the year...