In a market that’s completely flooded with content from other service providers, branding lets your target audience get a sense of who...

Marketing for service providers is a big, broad category of ways to continue to serve your current clients and attract new ones to your...

Imposter syndrome is real, and even the most confident people in business feel it. I want to talk about it here because I had two...

Sparkr Marketing is 1! Cue the confetti! One year ago I became a new entrepreneur and launched Sparkr Marketing with no idea what this...

What makes one business’s website better than another? Is it the design, the content, the simple navigation? I’d argue all of it combined...

Most business leaders accept today that they need marketing for their business to get more clients. This is even more so true today...

Before coronavirus was ever in the headlines, it was already old news that video was outperforming pretty much every other marketing tool...

In every generation there’s a basic model of marketing communications required to do business, ranging from our grandparent’s time of...

Now’s the time to focus on content. We are seven weeks into social distance life at the time of this writing, and I can’t help but wonder...

I want to tell you about a small business owner I recently met in hopes that you can help spread the word.​ Miriam Merenfeld is a...

It’s only been a few weeks since the world turned unimaginable for us. With the initial shock and horror fading and the eventual...

This week marks six months since I officially launched Sparkr Marketing, and like a kid in my toddler years, I’m seriously excited about...

Do you ever look at businesses similar to yours online and wonder how they have the so much time to promote themselves on social media...

When it comes to your website copy, you have only about 3-5 seconds to grab the attention of a new visitor. Of course, there are design...

Writing is a little like riding a bicycle. 🚲 Bear with me here. If you once knew how to write decent papers in college or documents for...

There’s a lot of talk this season about how to set resolutions for the New Year. Here’s why it’s worthwhile to play along: any chance to...

As a busy small business owner, becoming a master at content batching is key to saving you time and promoting your business online. But...

There are a lot of marketing services that offer small businesses quick ways to gain followers and customers. Gone are the days of buying...

By Wendy Margolin, owner There’s this thing when you’re Jewish that you give back 10% to charity. Kinda like a tithe. Actually, exactly...

Just because the New Year is around the corner, doesn’t mean you’re too late to get a jump start on planning your small business online...