When’s the last time you needed a new plumber, doctor or restaurant and didn’t check a review site first? Um…never. And as a business owner, when’s the last time you let your clients leave and didn’t ask them for a review? Yesterday, perhaps? In nearly every industry today, reviews on Google, Yelp and social media are crucial to the survival of your business. How much more true is this today during COVID-19 when we are all stuck in our own homes, with a lot less day-to-day sm

Think of the last time you looked up a new business or service and decided you would use their service or product. Whether it was a pizza place, plumber or podiatrist, most likely you spent all of 10 seconds absorbing information on a site like Google, Yelp or Facebook and then knew which one you liked. As businesses, this means we are left to perfect that 10 second moment or we’ve already lost so many opportunities. While word of mouth still remains the most dependable sourc

Everyone is talking about being mindful and intentional lately. In new release books, on NPR and in every other podcast, staying mindful is on everyone’s mind in our distracting digital age. Now, there are those who naturally find quiet by being alone, who enjoy time and space to think and find their zen in yoga. And then there are those who get high on being busy, who can’t sit still for a formal dinner and are more likely to find their rhythm on a run than in downward dog.

How many times have you created a GREAT post in LinkedIn only to see it go…exactly nowhere? I’m betting that pretty much everyone has this experience on LinkedIn pretty frequently, and it’s bound to happen even more as LinkedIn continues to gain popularity. LinkedIn has over 575+ million users, with more than 260 million monthly active users. It’s also the social channel that’s enjoyed the most longevity. But, back to you. Let’s assume you’ve created an original post or artic