In a market that’s completely flooded with content from other service providers, branding lets your target audience get a sense of who you are and what it is like to work with you. When you consistently use images and language that resonate with your target audience, they can feel like you are talking directly to them. Branding helps you build trust and stand out. Now, I know what you’re thinking. You’re a small businesses service provider, an LLC–AKA a one-woman show, and yo

Imposter syndrome is real, and even the most confident people in business feel it. I want to talk about it here because I had two contrasting moments of feeling on top and feeling on the bottom this past week. And I know there are so many of you starting out in new ventures these days as you’ve had to reassess life and work in a pandemic. Businesses are closing and new ideas and projects are being born. All of us are figuring out what role we have to play in this new world. T

This week marks six months since I officially launched Sparkr Marketing, and like a kid in my toddler years, I’m seriously excited about this half birthday. I launched this business after nearly a decade of freelance work that became too big a side hustle to manage on the side. Armed with 18 years of marketing experience, I had big plans to help others with the knowledge I gained in a rapidly changing industry. I wasn’t sure exactly where this journey would take me, and I’m s

You don’t have to know much about small businesses or nonprofit organizations to understand that a lack of competition is a formula for mediocrity. On the other hand, healthy competition – even when it can be scary – raises the bar for everyone. I would even argue that when we 🎉 C E LE B R A T E 🎉 our competition, we lift one another up with that proverbial bar. This is why I will regularly recommend others I know in my field who do similar work as me. This can be as simple