top of page

Marketing can help decrease parents'​ vaccine hesitancy

COVID misinformation is leading to vaccine hesitancy for other childhood diseases.

In the NYT mag article, The Anti-Vaccine Movement's New Frontier, Moises Velasquez-Manoff highlights the following:

  • Two years of doubt planted by disinformation campaigns is causing parents to question other science as well.

  • There's an "erosion of confidence in medical expertise generally."

  • Pediatricians in the past nine months are seeing parents of already vaccinated children hesitant to update vaccines and complete booster series.

  • Disinformation sites, like Robert Kennedy's Children&#