Updated: Jan 18
In a climate of diminishing trust in institutions, healthcare organizations can use empathy in storytelling to attract patients.
Of all the marketing tips for healthcare, the most important (and simplest) one is this: express empathy.
Empathy draws your reader or viewer in. It makes them imagine themselves in the story, as if it could have been them or might be them in the future. When done well in healthcare marketing, showing empathy engenders trust.