Telling stories in your healthcare marketing content is advice that’s so common, it’s practically cliche. Yet many healthcare organizations and individual clinicians still aren’t heeding the advice. Those that are, aren’t always telling stories well.
Clinicians who share stories in content can help exponentially more people
Just this week I spoke to a midwife about sharing content to promote her new practice. She claimed to have "no idea what to post." Later in the conversation she mentioned she's pregnant.