Successful marketing in Q4 for your healthcare organization
At any long race, most experienced runners will tell you that the last quarter is where you really step into your power. Plan right, and...
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Wendy Margolin
Sep 15, 20226 min
How to tell your stories in your healthcare marketing content
Telling stories in your healthcare marketing content is advice that’s so common, it’s practically cliche. Yet many healthcare...
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Wendy Margolin
Aug 25, 20224 min
Good writing wins every time in healthcare content
Google's "helpful content" announcement shows that good writing is what matters. Read what this means for healthcare marketing
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Wendy Margolin
Aug 4, 20225 min
Marketing can help improve women’s healthcare equity
Some of the best healthcare marketing is happening in femtech. You’ve heard of femtech, even if you don’t know it. The online companies...
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Wendy Margolin
Jul 31, 20224 min
1 simple statement your business must have for content marketing
At the heart of all your marketing content is a business one-liner that explains simply how you help your target clients. This seems...
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Wendy Margolin
Jul 14, 20224 min
What does good leadership look like?
What are you like when you are called into a role of leadership? And what does it feel like to work or live with a bad leader? I’ve been...
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Wendy Margolin
Jul 7, 20224 min
This is not an America any of us want to live in
Two weeks ago on here I wrote about how It's everyone's job to reduce gun violence. Last week I was too disheartened about the 24 hours...
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Wendy Margolin
Jun 23, 20229 min
It's everyone's job to reduce gun violence
How individuals, community leaders and even physicians can partner for more gun safety in our communities. In 1999 I was a college...
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Wendy Margolin
Jun 16, 20228 min
8 marketing lessons from folk music
After over two years of canceled tours and Zoom concerts, artists of every genre are back on tour. If all goes well, 2022 will be the...
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Wendy Margolin
Jun 9, 20225 min
Marketing can help decrease parents' vaccine hesitancy
COVID misinformation is leading to vaccine hesitancy for other childhood diseases. In the NYT mag article, The Anti-Vaccine Movement's...
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Wendy Margolin
Jun 2, 20226 min
Marketing can contribute to addressing the healthcare burnout crisis
Last week the Surgeon General Vivek Murthy sounded the alarm on healthcare worker burnout and resignation with a 76-page official...
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Wendy Margolin
May 19, 20223 min
Unlock authenticity in your healthcare marketing
If content is king, then authenticity reigns queen these days. That’s because you can’t read too far into any advice about marketing in...
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Wendy Margolin
May 12, 20225 min
Write your healthcare website right
When someone says there’s one simple thing that will make your marketing so much better, I tend not to believe them. But, when it comes...
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Wendy Margolin
Apr 7, 20223 min
Marketing your company culture to attract talent
Does your marketing showcase your company culture? With the great resignation disproportionately affecting the healthcare sector,...
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Wendy Margolin
Mar 31, 20224 min
5 ways to have an even better Q2
Welp, that’s a wrap on Q1. Hard to believe we’re at the end of March already, but this Chicagoan is ready for better days ahead. Let me...
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Wendy Margolin
Mar 21, 20223 min
How silence taught me to be a little more considerate
I’m working from a quiet home for the first time in two years. My husband started working in the office again a few days a week. I nearly...
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Wendy Margolin
Feb 24, 20223 min
Content creation is never linear
I’m feeling a little lost this week. Partly because I’m working through a hazy jet lag after spending a week in Israel with my oldest...
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Wendy Margolin
Feb 3, 20222 min
Slow and steady growth for clinician content marketing
Bear with me here even if your idea of running is only for free Starbucks ☕️ This week I talked to pediatrician and running coach...
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Wendy Margolin
Dec 30, 20214 min
What’s working for clinician marketing in 2023
Keeping up with what’s working in clinician marketing in 2023 takes time healthcare providers and business owners don’t have. With little...
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Wendy Margolin
Dec 2, 20217 min
How to get more healthcare reviews in 2023
When you need more reviews for your private practice or healthcare business, consider your own behavior. Your typical appointment with a...
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