Twenty years ago I followed my friends to the same pediatrician they used. It took only a few visits with my newborn to realize I had the...

In a climate of diminishing trust in institutions, healthcare organizations can use empathy in storytelling to attract patients. Of all...

When you first open your healthcare business or practice, marketing is overwhelming. And when you consider all the other startup tasks...

Repurposing your healthcare content in new ways saves your team time and reinforces your message for your audience. A lot of marketing...

When's the last time you learned something new? As kids, learning is an expectation. As adults, we often assume we're like the proverbial...

There’s a first question I ask every prospective client on an inquiry call. What would your ideal marketing output be if you had an...

Do you remember when you first learned to write? You may have honed your skills or forgotten since then, but at some point a teacher...

At any long race, most experienced runners will tell you that the last quarter is where you really step into your power. Plan right, and...

Telling stories in your healthcare marketing content is advice that’s so common, it’s practically cliche. Yet many healthcare...

Google's "helpful content" announcement shows that good writing is what matters. Read what this means for healthcare marketing

Some of the best healthcare marketing is happening in femtech. You’ve heard of femtech, even if you don’t know it. The online companies...

At the heart of all your marketing content is a business one-liner that explains simply how you help your target clients. This seems...

What are you like when you are called into a role of leadership? And what does it feel like to work or live with a bad leader? I’ve been...

Two weeks ago on here I wrote about how It's everyone's job to reduce gun violence. Last week I was too disheartened about the 24 hours...

How individuals, community leaders and even physicians can partner for more gun safety in our communities. In 1999 I was a college...

After over two years of canceled tours and Zoom concerts, artists of every genre are back on tour. If all goes well, 2022 will be the...

COVID misinformation is leading to vaccine hesitancy for other childhood diseases. In the NYT mag article, The Anti-Vaccine Movement's...

Last week the Surgeon General Vivek Murthy sounded the alarm on healthcare worker burnout and resignation with a 76-page official...

If content is king, then authenticity reigns queen these days. That’s because you can’t read too far into any advice about marketing in...

When someone says there’s one simple thing that will make your marketing so much better, I tend not to believe them. But, when it comes...